Executive Management

David Lazar, Interim Chief Executive Officer

Ethan Rudin, Chief Financial Officer

Ethan is a financial executive with over 20 years of financial, strategic, and operational leadership over a diverse set of industries, including retail, distribution, CPG, music/media/tech, and financial services.

Prior to joining BuildDirect, Ethan was the Chief Financial Officer at Greenlane Holdings Inc. (GNLN), which he took public on the NASDAQ in 2019. Ethan’s early career began in public accounting at KPMG LLP and in investment banking at Banc of America Securities LLC, JP Morgan, and Citigroup Global Markets.

Ethan holds a Bachelor of Arts degree in Economics from Tufts University and a Master of Business Administration degree from Columbia Business School.

Natalie Ku, Chief Operations Officer

Natalie Ku is responsible for leading the Corporation’s sales, marketing, supply chain operations and category management teams. Natalie joined BuildDirect in 2003 and has previously held positions as BuildDirect’s Controller and Vice President, Finance.

Natalie holds a Bachelor of Business Administration from Simon Fraser University and a CMA, CPA designation.

Hari Sundaramurthy, Senior Director, Technology

Hari has over 20 years of experience in technology and building and leading high-performing globally distributed teams. In his 5+ years at BuildDirect he has led various technology platform initiatives which have delivered high value, both internally and to BuildDirect's customers.

Prior to joining BuildDirect, Hari held various technology and senior management positions in product development, professional services and customer success at companies such as Oracle and NICE.

Hari holds a bachelor's degree in Mechanical Engineering from the University of Madras.

David Montagliani, Vice President, Category Management

David Montagliani has over 30 years of experience working in the flooring and millwork industries.

David joined BuildDirect in 2012, and has held multiple leadership roles within Category Management, Sourcing, and Retail Channel Management.